Market Research throughout the Product Lifecycle

Guiding product lifecycle management of the leading innovators in pharmaceuticals, biotechnology and medical devices for over 25 years.
In response to our clients’ changing needs over the decades, we have developed a wide range of marketing research solutions to guide strategic and tactical marketing decisions throughout the product lifecycle:

» If you need to assess a licensing-in opportunity : AplusA recommends FLAASH™
» To assess the success of your product launch: AplusA will design a specific KPI TRAACKER™ program combining RX TRAACKER™ and IMAAX™
» When you need to define optimal product messaging: AplusA recommends SUMM®

» Use TRIAAL-STEP® to assess the sales impact of high-value decisions, such as new products, label changes, lifecycle events, generic intros, pricing positioning.
» When you need to develop a new product positioning: AplusA proposes ASGs™ and IMAAX™
» If you plan to assess and publish epidemiological data on a specific condition: AplusA suggests AAEpi™

AplusA's Full Primary Marketing Research Offering